The Disrupt Your Feed role models that you NEED to follow
Our official guide to having the best algorithm ever
It’s no secret that what we see on our feeds shapes how we see ourselves. From filtered perfection to impossible standards, the digital world can distort reality and chip away at self-worth, especially for young women. That’s exactly what The Female Lead’s Disrupt Your Feed campaign set out to change.
In 2018 we collaborated with psychologist Dr Terri Apter, on research that revealed a direct link between the kind of content teenage girls consume and their confidence, aspirations, and mental health. The findings were clear: following authentic, inspiring role models online can significantly improve self-belief and wellbeing.
But who exactly should you be following?
This year, Disrupt Your Feed has evolved into a celebration of creators who are transforming social media into a space for honesty, empowerment, and connection. Each woman on this list embodies the campaign’s mission in her own way, proving that success, beauty, and fulfilment can come in all shapes and sizes.
We’re also proud to award each of them with our DYF Creator Role Model digital badge, a mark of authenticity and inspiration we hope our community will champion and follow.
How many women on the list are you following already?
Hannah Lowther:
You may know her from TikTok, where she’s known for her high-energy musical performances and infectious positivity. Or if you’re an OG, from her videos in the Tesco stockroom. But Hannah’s story goes deeper. She’s a role model for aspiring theatre professionals, proving that success doesn’t always follow a straight line. Her creative storytelling and uplifting content show that passion and perseverance can carve their own path, replacing curated perfection with real drive and joy.
Instagram: hannahlowther Tiktok: hannahlowther
Jemma Bella:
Blending beauty, lifestyle, and self-care with raw honesty about life with long COVID and chronic illness, Jemma embodies resilience. Her candid storytelling invites followers into her world with compassion and humour, showing that strength comes in many forms. She’s a voice for vulnerability and a reminder that authenticity is far more inspiring than perfection.
Instagram: _jemma_bella Tiktok: _jemma_bella
Ro Mitchell:
Known for her podcast The Comfort Zone and her powerful reflections on mental health and healing, Ro’s content is a masterclass in emotional honesty. She speaks openly about recovery and self-growth, creating a community that celebrates progress over perfection. Her content reminds us that healing can be creative, messy, and beautiful all at once.
Instagram: romitchell Tiktok: romitchell
Daisy Morris:
With her campaign #checkyourselfbeforeyournotifications, Daisy sparked a vital conversation about mindful social media use. Her blend of creativity and community-building encourages us all to engage more consciously, reminding followers that connection, not comparison, should be the goal.
Instagram: the_self_hood Tiktok: the_self_hood
Dr Radha Modgil:
A familiar voice from BBC Radio 1’s Life Hacks, Dr Radha brings expert insight and warmth to every conversation. Her wellbeing advice empowers listeners of all ages to practise self-care and emotional awareness in a world that rarely slows down.
Instagram: dr_radha Tiktok: dr_radha1
Seyi Akiwowo:
As the founder of Glitch and author of How to Stay Safe Online, Seyi is leading the charge for safer digital spaces. Her activism empowers users to navigate social media confidently and compassionately, creating a kinder internet for the next generation.
Instagram: seyiakiwowo Tiktok: seyiakiwowo
Jessica G:
Candid, warm, and unapologetically open, Jessica G has become the internet’s big sister. Through her honest conversations about women’s health, from vaginismus to menstruation, she transforms taboo into learning and empowerment. Her message? There’s no such thing as ‘TMI’ when it comes to our bodies.
Instagram: selfacceptancewithjess Tiktok: selfacceptancewithjess
Candice Brathwaite:
You may know Candice Brathwaite as the bestselling author, presenter and co-founder of Make Motherhood Diverse. Her honest reflections on motherhood, identity and screen safety, often prompted by her own experiences as a parent, have made her one of the most trusted voices in online parenting. With her signature mix of wit, warmth and straight-talking honesty, she helps families navigate digital life with care, confidence and intention.
Instagram: candicebrathwaite Tiktok: candicebrathwaite
Dr Kaitlyn Regehr:
An academic and digital-literacy expert, Dr Kaitlyn offers practical tools for parents and teens to manage social media healthily. Her ‘digital nutritionist’ approach reframes our relationship with technology, encouraging balanced, intentional engagement over endless scrolling.
Instagram: kaitlynregehr
Bel Priestley:
From documenting her transition online to becoming one of the UK’s most-followed trans creators, Bel Priestley has built a community rooted in authenticity and joy. Known for her quick wit and playful humour, she balances lighthearted content with deeply meaningful representation. Her openness and courage have inspired millions, reminding us of the power of visibility.
Instagram: belpriestley Tiktok: belpriestley
Holly Morris:
A comedian and storyteller who finds humour in the chaos of adult anxieties and neurodiversity, Holly’s mix of absurdism and vulnerability turns awkwardness into connection. Her relatable take on life proves that laughter really is a tool for self-acceptance.
Instagram: hollymorisss Tiktok: holymorridge
Jaycie Fry:
Through her work on The Comfort Zone podcast (that she co-hosts with Ro Mitchell!) and her own social platforms, Jaycie brings humour and honesty to mental health conversations. Her content captures the highs and lows of everyday life with refreshing relatability, proving that openness is a form of strength.
Instagram: jayciesdiary Tiktok: jayciesdiary
Dr Julie Smith:
Known for her practical, compassionate advice, Dr Julie’s evidence-based mental health guidance helps parents support teens in the digital age. Her content bridges science and empathy offering clear, comforting tools for emotional resilience online and off.
Instagram: drjulie Tiktok: drjulie
Stefanie Sword-Williams:
Through her movement F*ck Being Humble, Stefanie has turned self-promotion into self-worth. Her confidence-building message inspires women to own their stories, careers, and ambitions without apology, the very essence of what Disrupt Your Feed stands for.
Instagram: fbeinghumble Tiktok: fbeinghumble
Abi Foster:
Making finance feel approachable, Abi blends emotional wellbeing with financial empowerment. Her down-to-earth advice helps women and young people feel in control of their money, and their future, without the pressure of perfection.
Instagram: abigailrosefoster Tiktok: abigailrosefoster
If you want a laugh, a lesson, to feel seen, or just an internet big sister to guide you through the chaos, then these are the women to follow. They’ll make you think, make you smile, and remind you that your feed can be a place for connection, honesty and community. We’d love to keep adding to this list, so if you spot someone else disrupting your feed in a brilliant way, share them too.. let’s keep disrupting!
