Discover more from The Female Lead
Our Money Ambassadors
We're all about championing women's economic empowerment, and we've gathered a group of extraordinary experts to guide your way! Consider them your go-to dream team for all things money. Our aim is to help you towards financial fulfilment.
We’ve carefully curated the best voices for you to follow.
Budgeting, investing, debt pay off, increasing credit score and asking for a pay rise all seem pretty scary or dull topics. Simi’s aim is to simplify all these vital topics to ensure that women gain confidence with their personal finances and see it as a positive tool to benefit everyday life now and for their future selves.
Marsha Barnes is a sought-after personal finance expert, commentator, and Founder of The Finance Bar. She is also Certified in Financial Social Work and Financial Therapy.
Since launching The Finance Bar, Marsha’s innovative approach to personal finance has caught the attention of national media outlets, including The Wall Street Journal, Essence, Forbes.com, Blavity, The New York Times, and more.
Marsha was named Best Money Expert in the Net-Worth Category by Go Banking Rates and serves as the Official Brand Ambassador for FICO. She stands on the belief that financial wellness should not be considered a luxury, and with commitment and discipline, any willing person can turn their financial situation around.
Alice is the founder of Go Fund Yourself - a financial education platform that originally started on Instagram and has now grown into a website, book and community of over 100,000 people.
GFY has become known for its Financial Confessions series which is soon to become a podcast!
A behavioural economist by academic background, recovering management consultant (we’ll talk about that later...) and certified debt advisor with CMA.
You’ll usually find Alice talking about money somewhere, often on BBC Morning Live. Now and again Alice writes for Glamour magazine, The Times and The Daily Telegraph.
Alice also works with the Living Wage Foundation and is currently a member of their latest Steering Group, a group of 12 industry experts tasked with devising the new Living Pension.
In July 2019, Alice launched Go Fund Yourself as a book published by Head of Zeus which brings together all the stuff we should have been taught in school but weren’t.
Follow Alice Tapper (Go Fund Yourself)
Tiffany "The Budgetnista" Aliche
Tiffany "The Budgetnista" Aliche is America's favorite personal financial educator and author of the New York Times Best Seller, Get Good with Money. Through her Live Richer Movement, she's helped over two million women save, manage, and pay off hundreds of millions of dollars.
Founder and CEO of Vestpod and the author of bestseller You’re Not Broke, You’re Pre-Rich. Emilie Bellet is one of the UK’s leading personal finance and investing experts and a global champion for female financial empowerment. As the founder and CEO of the award-winning digital platform Vestpod, she is on a mission to help people around the world to improve their financial lives. She is also the host of The Wallet podcast.
Having spent the first part of her career working in private equity, she has spent the best part of the last decade working directly with women to help them navigate their financial issues, challenges, and options
Photo credit: Virten Media
Bola is a Certified Financial Education Instructor (CFEI), finance expert, 4-time bestselling author of the book, Choosing To Prosper, and the 3-part Clever Girl Finance Book Series, speaker, and founder of Clever Girl Finance, one of the largest personal finance media/education platforms for women in the U.S. Bola is also the recipient of the 2021 Financial Education Instructor of the Year (FEIY) Award from the National Council of Financial Educators.
Bola and Clever Girl Finance have been featured by several media outlets including Time.com, Money Magazine, CNBC, Forbes, Fast Company, Essence, Black Enterprise, Cheddar TV, ABC News, Good Morning America, BBC, Fox Business, and The Chicago Tribune as well as on several finance websites and podcasts.
Sim and Sonya
With only 15-25% of women investing, globally recognized investing experts, Sim and Sonya, are on a mission to make the world of investing less intimidating. Their podcast, Girls That Invest, has amassed over 5M downloads and has become the world’s #1 investing podcast for women - without the jargon. Featured as Forbes 30 under 30, TEDx US, Vogue, Forbes USA and Business Insider, their mission is simple: Putting money into the hands of women. Their 300,000 strong social media following quickly demonstrated the need for more investing education tailored to help tackle the wealth gap women are facing.
Tori Dunlap is an internationally-recognized money and career expert, and podcast host. After saving $100,000 at age 25, Tori quit her corporate job in marketing and founded Her First $100K to fight financial inequality by giving women actionable resources to better their money. She has helped over three million women negotiate salary, pay off debt, build savings, and invest.
Author of the instant New York Times bestselling book “Financial Feminist”; host of the #1 Business Podcast, Financial Feminist; a Forbes 30 Under 30 honoree; and co-creator of Treasury, an investing education platform that has over $50M invested (featured on New York Times Business front page), Tori's work has been featured on Good Morning America, the Today Show, the New York Times, CNN, BBC and more.
Tori now travels the world writing and speaking about personal finance, online businesses, and confidence for women.
Michelle Schroeder-Gardner is the founder of Making Sense of Cents, a website focused on personal finance, budgeting, and making more money. She paid off her $40,000 in student loans in just 7 months. She currently lives on a sailboat with her husband and daughter.
Follow Michelle Schroeder-Gardner
Kara Stevens is the founder of The Frugal Feminista, a thriving personal finance and personal development company committed to helping people heal their relationships with money and themselves.
Her relatable financial advice has been featured on Forbes, CNN, Business Insider, Huffington Post, Yahoo Finance, ESSENCE, Women’s Day Magazine, The Washington Post, and other nationally recognized media outlets.
Clare Seal is the creator of the myfrugalyear Instagram account, and author of Real Life Money and Five Steps to Financial Wellbeing. A certified financial coach, Clare has built a community around honest and compassionate conversation about one of life's remaining big taboos: money.
Bored of reading the same old financial tips written by middle aged rich men, Ellie started This Girl Talks Money to open the conversation up around earning, spending, saving and managing money. Alongside empowering her online community of over 40,000, Ellie is the author of the upcoming Money Talks: A Lifestyle Guide to Financial Wellbeing (out January 2024). Ellie has worked with brands from Glamour to American Express, as well as providing financial expertise for Refinery29, Stylist, BBC News & more.
Laura Ann Moore
Laura Ann Moore is a Money Mindset Expert and Financial Wellbeing coach and speaker, teaching people about finances in a fun, jargon-free, judgment-free way. On her podcast, Mind Money Soul, she takes a holistic approach to money, helping people to understand the practical, emotional and spiritual side of money
After successfully saving £40,000 by the age of 27, she opened up online and is now on a mission to help people feel good about money, get financially confident, and build wealth. She was nominated by the British Bank Awards for Online Financial Influencer Of The Year 2022 and 2023 and has featured on popular radio and TV stations including BBC News.
Chloé Daniels, founder of Clo Bare Money Coach and The Lazy Investor’s Course, is a money educator, focused on helping people learn how to invest and build wealth the lazy way. She’s been featured on CNBC, Entrepreneur, Bloomberg, Business Insider, TIME, and more. Her ultimate goal is to provide education in a fun, easy to understand, and accessible way, and is known for her reels and TikToks that showcase her terrible dance moves while also providing finance tips. She can be found on Instagram and TikTok @clobaremoneycoach or at clobare.com.
Davinia is the award-winning founder of rainchq, a digital financial education, advice and coaching platform set up to help women and girls take control of their financial futures.
She is the author of "Cash Is Queen", the world's first financial literacy book written exclusively for pre-teen and teenage girls published by Frances Lincoln Children's Books in January 2023.
Francesca is the founder of The Money Fox, an award-winning platform set up to help women improve their financial life through money management, investing, paying off debt and money mindset. Francesca paid off debt as a single mum and leads with empathy and understanding on the challenges that women face financially.
Sayali Rai and Niyati Thaker
Sayali Rai and Niyati Thaker, the dynamic duo behind FinCocktail, are on a mission to empower individuals with financial knowledge and confidence. Hailing from Mumbai, their journeys are marked by a shared passion for finance and a determination to make a difference. Sayali, armed with a Bachelor's Degree in Finance and Marketing from New York University's Stern School of Business, and an MBA from Babson College, swiftly gained experience at Citibank's investment banking division. However, her desire to ignite financial understanding led her to found FinCocktail in August 2020. Recognizing the need to demystify finance for young professionals, entrepreneurs, and freelancers, she began creating engaging content via Instagram, sparking a financial literacy revolution. Enter Niyati, armed with a BBA with honors from Kingston University in London, clearing all 3 levels of CFA, and a robust background in wealth management. Having managed portfolios for High Net Worth Individuals at ASK Wealth Advisors, Niyati joined forces with Sayali in January 2021. With a shared vision, they harness their collective expertise to foster lasting client relationships and facilitate financial education. Together, Sayali and Niyati are redefining finance through FinCocktail, making it accessible, engaging, and empowering for all.
Melissa Browne is the bestselling author of Unf*ck Your Finances, a socially awkward introvert who loves fashion, reading and puzzles. She also happens to be an ex-financial advisor & ex-accountant who went from having less than nothing in her 30s to becoming a multi-millionaire andmhaving financial independence in her 40s.
This experience means Mel has the theory as a financial expert of more than 20 years but also the life experience. She deeply understands the shame that comes from not being at the age and stage you thought you should be and knows you can come back from that place to where you can have financial independence and choice. Because she did that herself and has helped thousands of women over the years achieve that too.
Today, Mel’s mission is to help women work towards choice through financial empowerment. The main way Mel does that is through her signature 8-week course, the My Financial Adulting Plan. She also works with corporates to create practical, sustainable financial well being strategies in their workplaces.
Mel wrote a fortnightly column for the Money Section in the Sydney Morning Herald and Melbourne’s The Age for seven years as well as being a regular contributor for CEO Magazine, Yahoo Finance and other publications. She makes regular TV and radio appearances including Triple J’s The Hack, the Today Show, Weekend Sunrise, Weekend Today, Sky Business and The Daily Edition. She has also been featured in or written articles for Cosmopolitan, Who, Vogue, Elle, The Collective, Harpers Bazaar, Rendezvous, Madison and more. In 2013 she was featured as one of Australia’s 100 most inspiring women in Madison magazine and in 2016 was named one of The Financial Review’s 100 Women of Influence.
Erin Confortini aka Money to Miles, is your go-to Gen Z personal finance expert. She shares her personal finance stories on TikTok and helps her audience of over 180,000 learn basic financial concepts like how to budget, save, and invest for the future. Erin is also passionate about health & wellness, travel, and using credit card points to do so! Brands she has worked with in the past include Visible by Verizon, Credit Sesame, and ScoreMaster.
Jamila Souffrant is the author of Your Journey To Financial Freedom: A Step-by-Step Guide to Achieving Wealth and Happiness (Dec 2023) and the host of the Journey To Launch podcast. She is considered a go-to thought leader in the personal finance field and her work has been featured in BuzzFeed, ESSENCE, Refinery 29, Money Magazine, CNBC, CBS, Business Insider and more. The Journey To Launch Podcast has over 4+ million total downloads and was listed by the NYTimes as a podcast to help you get better with your money.
Jamila and her husband saved $169,000 in two years and is also a mother of three young children and lives in Brooklyn, NY.
Sharon Tseung is a content creator and real estate investor who's on a mission to help people become financially free. She loves teaching about personal finance, side hustles, and real estate investing. Sharon has been featured on Business Insider, BBC, Entrepreneur, Yahoo Finance, Bustle, Fast Company, and other notable websites.
Image by Karen Santos
Berna Anat is an award-winning author, producer, speaker, rich auntie in training, and Financial Hype Woman—which is her made-up way of saying she creates financial education media for young BIPOC all over the Internet. A proud Filipina-American daughter of immigrants, she taught herself how to pay off over $50,000 of debt and did what any Millennial would do: Yell about it on the internet.
Berna’s work has been featured on platforms such as Forbes, The New York Times, and Buzzfeed. Berna was named The Plutus Awards’ Most Entertaining Financial Creator two years in a row, and was named one of ABS-CBN's Global Pinoy Idols.
Her 2023 debut book with HarperCollins, MONEY OUT LOUD: All the Financial Stuff No One Taught Us, is a Bookshop.org Bestseller and has received starred reviews from Kirkus and Booklist. She won't shut up about it until she reaches her ultimate goal: To get MONEY OUT LOUD into the hands of 700,000 young BIPOC for free.
Dasha Kennedy is a fearless financial activist and visionary behind the powerful platform "The Broke Black Girl." Driven by her own experiences, she champions financial empowerment for marginalized communities, especially focusing on black women. Through her insightful and impactful content she equips individuals with the tools to overcome financial hardships and build a secure future.
Dasha's message resonates with thousands, inspiring them to take control of their finances and break free from the cycle of debt. Her mission goes beyond just providing financial advice; she aims to dismantle systemic barriers and create a more equitable financial landscape for all.
As a dynamic voice in the finance world, Dasha's work has garnered widespread recognition and acclaim. Her advocacy for financial literacy and economic justice has resulted in tangible changes in the lives of countless individuals. Join her on this empowering journey to transform lives, one step at a time.
Abigail Foster founded Elent Financial Education after noticing that many, specifically women and young people, had low financial literacy and had received little to no financial education in school or at university. Elent is on a mission to eradicate inequalities in society by making financial education accessible and fun to all from a young age.
Abi has used her ACA Chartership to inspire over 20,000 students, and grown her Instagram following to 85,000, reaching millions of others to make the world a more financially literate place than she found it.
Since founding Elent in 2021, Abi has featured on Sky News, ITV’s This Morning and LBC News as well as been crowned Founder of the Year by Startups Magazine. Abi is also honoured to be representing the ICAEW as the 2023 United Nations Ambassador for One Young World.
Chelsea Fagan is the co-founder and CEO of The Financial Diet, a personal finance media company based in New York City. She has published three books, including her debut romance novel, A Perfect Vintage. She is passionate about financial transparency, the four-day workweek, and unlikable female protagonists. She lives in Manhattan with her husband and dog.
Alyssa Davies founded the two-time award-winning Canadian Personal Finance Blog of the Year, Mixed Up Money. She is also the published author of Financial First Aid and The 100 Day Financial Goal Journal.
Davies is a Trauma of Money certified facilitator and cohosts one of Canada's top business and investing podcasts, Money Feels. She started her journey in personal finance in 2015 when she realized she needed to change her money situation and build a solid financial foundation for her future self.
Since then, she’s built a community of over 100,000 people looking to learn about money in a judgment-free environment that eliminates the shame and guilt surrounding their finances. Her next step is to pursue her Master's in Psychology (Jan. 2024) to help people through therapy and learn more about their money trauma to heal how they view their finances.
Emma Edwards founded The Broke Generation in 2018 as a destination to help people get 'good with money'. Having undertaken graduate study in Financial Psychology and Behaviour, Emma teaches the foundational habits, beliefs and behaviours you need to build a positive relationship with money and make effective money management part of your lifestyle.
Emma Maslin is a certified trauma-informed financial coach and mentor, and founder of multi award-winning personal finance education website The Money Whisperer. Emma believes financial health and wellbeing isn't a luxury just for the wealthy; it's a basic need for all of us. She is passionate about empowering people to take control of their financial situation by helping them master the two symbiotic components of money; the emotional and the practical. She equips them with a deep understanding of their unique relationship with money, and teaches them practical guidance and tools to manage and grow their money effectively.
Lynn Beattie is founder of Mrs MummyPenny. She is a personal finance journalist, commentator, and author who specialises in content for women, with guidance on financial freedom.