Megan Rapinoe is normalising 'period talk' because half of girls skip sport due to menstruation

The campaign aims to shatter period taboos, a long overlooked problem in the sport world.

By Sarah Zipp, Associate Professor, Bolte School of Business, Mount Saint Mary's University; and Lyndsay M.C. Hayhurst, Associate Professor, School of Kinesiology and Health Science, York University,…